Aims and Objectives

Picture courtesy of Dorset County Council.

Picture courtesy of Dorset County Council.

Aims and Objectives of Road Safety Evaluation and E-valu-it.

Overall Aims

  1. To increase and improve the measures of effectiveness of road safety education, training and publicity (ETP) by 2012.
  2. To improve the efficient use of road safety ETP resources.

Specific Aims

  1. To increase knowledge and skills of individual users in the design and execution of evaluation plans.
  2. To increase evaluation capacity at an organisational level.

Intervention Objectives

  1. To observe a 20% increase in users’ self-ratings of their ability to plan evaluations of ETP interventions.
  2. To observe a 20% increase in users’ confidence to conduct evaluations of ETP interventions.
  3. To observe a 20% increase in users’ ability to advise others on evaluating ETP interventions.
  4. To increase the percentage of internal evaluations conducted from 46% to 66%.
  5. To increase the percentage of evaluation reports completed from 79% to 95%.
  6. To reduce the percentage of evaluation reports only available upon request from 45% to 15%.

Implementation Objectives

  1. To deliver a one-day workshop within the first three months of launch 1, to representatives from at least 100 different organisations.
  2. To recruit and retain at least one ‘E-valu-it’ champion across the UK, for a minimum of 6 months after completion of the workshops.
  3. To achieve take-up 2 by 25 Local Authorities/Road Safety Partnerships within 6 months of completion of the workshops.
  4. To achieve take-up by 10 Other Road Safety Delivery Bodies within 6 months of completion of the workshops (to include police, fire and rescue service, charities, commercial organisations etc.).
  5. To encourage a report completion rate of 50% of those who submit Toolkit question responses within 6 months of completion of the workshops. 3
  6. To encourage 50% of those who complete a report, to share their findings on E-valu-it.

References

  1. 'Launch' refers to the date when the Road Safety Evaluation website goes live
  2. 'Take up' refers to the completion of a set of questions for a project leading to the generation of evaluation recommendations.
  3. 50% of those who complete the question set within 6 months of launch will complete an evaluation report within the following 12 months